Customers buy outcomes across systems; roadmaps should ship coherent flows with shared metrics. Feature factories hide cross-team dependencies that agents expose brutally.
Executive snapshot
The death of the 'feature': Flows as the product unit
Market & strategyProduct craft
The move
Agents collapse multi-step journeys; partial features create dead ends.
The friction
Org charts and funding reward component output over journey ownership.
The product verdict
Re-center OKRs on journey success and platform primitives that compose.
Field note · Strategic dispatch · /dispatch/death-of-feature-flows-product-unit