When models commoditize, moats are workflow depth, data rights, and switching costs in integrations—not a better prompt. Invest in compounding platform primitives customers cannot rip out casually.
Executive snapshot
Defensibility in the Age of Commodity Models
Market & strategyMoats
The move
Buyers assume baseline intelligence; differentiation moves to outcomes and trust systems.
The friction
Wrappers around GPT APIs are trivially copied; retention erodes without depth.
The product verdict
Deepen domain workflows, contracts, and telemetry moats; compete on reliability and economics.
Field note · Strategic dispatch · /dispatch/defensibility-commodity-models-era